Join The Thumbnail Club
Free Weekly Thumbnail Newsletter
Get data-driven insights on the world’s best YouTube thumbnails every week… for FREE!
Join The Thumbnail Club today and you’ll receive:
- Insights on top creators’ thumbnails.
- Comparisons on useful A/B tests.
- In-depth design breakdowns.
What Can You Expect?
Every week, I’ll send you an insightful breakdown on a high-level thumbnail. Here’s an example of what you’ll see…
MrBeast
7 Days Stranded On An Island​
7 Day Views: 95.4M
Outlier Score: 1.1x
Breakdown:
- There are three main focuses: MrBeast, his arm, and “Day 6.”
- Scuffs, cuts, and bruises and sunken facial expression show the emotional tone that surviving an island will be difficult.
- Textured sand and water add a lot of realism.
Alternates
These alternative thumbnails all used variations of the three same color elements: bright blue water, tropical green trees, and yellow sand.
If you squint your eyes and look at these thumbnails, you instantly understand that this video is “something tropical” because of the color.
Interestingly, these all use “day 6” as text. He didn’t experiment with “day 5” or “day 7.” Each version communicates a similar concept; but, apparently, these didn’t get viewers to watch as much as the winner.
Nick DiGiovanni
World's Spiciest Cooking Challenge
7 Day Views: 3.0M
Outlier Score: 1.0x
Breakdown:
- Orange contrasts well against the black and white. It’s also a color used for recognizing content about “hot” foods.
- Nick’s facial expressions sell his emotional pain.
- This follows a well-known format of “X vs Y.”
Alternates
You can see that Nick D was testing whether he should use Sean Evans or not. As the host of Hot Ones, Sean may bring in a new audience, so it makes sense that Nick would test him in a thumbnail.
Using another person could also give the idea that this is more of a cooking challenge, which could appeal to certain viewers.
Personally, Option B is my favorite.
LEVEL UP Your Thumbnails Skills.
I want YOU to join The Thumbnail Club. Start your journey as a Recruit today. Then level up your rank as you build thumbnail skills.
Deal in Facts. Not Feelings.
Why Join the Club?
You can go to X or LinkedIn right now and find 100 different “gurus” talking about YouTube thumbnails. But, here’s the problem…
Anyone can post a hack.
Anyone can post a gimmick.
Anyone can post a pretty thumbnail.
But not everyone can back up their thumbnails with data.
I’ll help you create thumbnails that make viewers stop, click, and watch based on what actually works on YouTube.
Why Trust me?
During my time as a YouTube creator and consultant I have:
- Designed over 1,000 thumbnails.
- Generated MILLIONS of views.
- Grown my own YouTube channel and full-time business.
- Worked with creators from 1,000 to 10M+ subs.
Start Making Better Thumbnails Today...
Fill out the form to get thumbnail breakdowns delivered to your inbox every week… for FREE.